Rudi Peters, Borealis

Define strategy for Solar application, covering marketing, innovation, IPR portfolio and sales approach and plans especially for the Solar backsheet market.

Develop routes to market and sales, directly with prospective customers, end-users, influencers and technology partners.

Build team to develop application.

Manage and control 4P marketing activities and strategy in alignment with polyolefin strategy framework and guidelines.

Global Solar product mix and its life cycle; alignment of product mix if necessary with partners to ensure global business approach.

Responsible for Solar product & technology branding

More than 30 years experience in multinational (pan-European) B2B environment to chemical processing companies, marketing account management with corporate purchasing. Management of sales teams and customer service teams.

Experience in different cultures and companies